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Benchmarking is the most cost
effective way of introducing best practices to your organization
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Add
Your Name to Our Database for Future Studies
Marketing Management Benchmarking
Association™ is an association of companies that conducts
benchmarking studies to identify the best practices surrounding
marketing management issues that improve the overall operations
of the members.
Mission
To identify "Best
in Class" business processes, which, when implemented, will lead
member companies to exceptional performance.
Objectives
- To conduct benchmarking studies of important business processes.
- To create a
cooperative environment where full understanding of the performance
and enablers of "best in class" business processes
can be obtained and shared at reasonable cost.
- To use the efficiency of the association to obtain process performance
data and related best practices from group of companies.
- To support the use of benchmarking to facilitate process improvement
and the achievement of total quality.
Membership
- The scope
of Marketing Management Benchmarking Association™ membership
includes those organizations that employ marketing management as
part of or in support of their core business(es).
- Company membership
will be considered with respect to compliance with Marketing
Management
Benchmarking Association™ mission, goals and operating guidelines,
as well as, qualification of the organization within the scope
of membership.
- Participation in specific
efforts will be optional and open only to members with costs
shared by the participants.
We reserve the
right to review membership applications and to make the final decision
whether or not to accept any application. Consulting firms are
generally ineligible for general membership.
Benefits of Membership Studies:
Marketing
Management Benchmarking Association™ will identify and present to members
opportunities to participate in Benchmarking studies on various
topics of importance to "security" issues.
There are two types of Benchmarking studies provided:
Consortium studies are
offered to the membership as a whole with costs divided.
Single company sponsored
studies addressing the interest of one member company can be
offered to other selected members for no fee.
The association will also support marketing management benchmarking efforts:
Research - Access public
and private databases.
Identify study participants
- Top companies interested in security issues.
Collect data - Manage
response collection with the participants as a third party.
Lead site visits - Structure
with best participants.
Roundtables:
Interest group roundtables
will be organized throughout the year. Members will pay a nominal
fee to join real and virtual roundtable discussions that address
specific processes.
Cost:
Currently,
membership in Marketing Management Benchmarking Association™ is FREE! Costs
of studies are shared by the participants.
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Current Benchmarking Initiatives
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Click topic for more info
To
find out more
information:
Call (281) 440-5044
or
click here for email
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